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Portrait Billboards

Tall, vertical formats that command attention on high-density urban roads and pedestrian corridors across Lagos.

About Portrait Billboards

5 sites currently available

Portrait billboards are the workhorse of Lagos outdoor advertising. Their vertical orientation fits naturally into the tight building lines and busy commercial streets that define areas like Allen Avenue, Surulere and Yaba, where a wide landscape structure simply would not fit. The format sits high in the sightline of both drivers and pedestrians, which makes it unusually efficient in stop-start traffic.

We operate portrait sites in 48-sheet and super-48 dimensions, most of them illuminated for round-the-clock visibility. Because the format reads well from close range, it suits campaigns that need to carry a product shot, a price point or a short call to action rather than a single word of brand messaging.

Every XL Billboards portrait site is LASAA-permitted and structurally certified. We handle the permit paperwork, printing, mounting and monthly maintenance inspection, so the only thing your team needs to deliver is artwork.

Key benefits

High-density placement

Fits urban streetscapes where landscape formats cannot be permitted, putting your brand in the heart of commercial districts.

Extended dwell time

Positioned along congested corridors where average vehicle speeds fall below 20km/h, giving audiences 15–40 seconds of exposure.

Night-time illumination

Most sites carry floodlighting, extending effective campaign hours well past sunset in a market with heavy evening traffic.

Cost-efficient scale

The most affordable large-format option, making multi-site campaigns achievable on mid-range budgets.

Available Portrait Billboards Locations

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